It is not new to the industry to have a separate subdivision on famous brands. It does not come as a surprise to people when a parent company introduces a sub-brand and then we see that the child surpasses the parent. In the case of Honor, which was tailored with the approval and support of huawei.
In Honor's case, the “parent” seemed to be watching from far away for the new brand and tried in every possible way to hide the fact that it was his “child”. Then due to the Trump sanctions it had to sell it, to allow it to get out of the US sanctions. Honor continued its journey in the market and is already ready to give a start in life to a sub-brand itself.
The company intends to allocate one or more brands for different segments of devices.
The name for the first “sub-brand” is already ready and registered – “Xingyao Terminal Co. Ltd.” But apart from the name itself, there is no more accurate information.
There are only rumors that the sub-brand will be responsible for the production of wearable devices. It remains to wait for an explanation from Honor what the newly created sub-brand will do and what product lines it will be responsible for.CEO of Honor
Now for the last 2 years, we have been witnessing the development of the crisis of Huawei. The company was one of the most successful, however, US officials decided to aim and destroy it on America's journey for 5G technological supremacy. Since Huawei has been experiencing a steady decline in sales of the company's smartphones due to the impossibility of stocking up on the required number of components for their release.
Huawei strongly believes it will overcome the difficulties. This was stated by the chairman of the company Guo Ping. He made no secret of the fact that the United States organized a lot of problems for the company, but there are no unsolvable ones. The principal task is to solve the problem with the shortage of chips. The company is still capable of making its own processors, but it needs to be put into production. These days Huawei is looking for partners to do this.
The top manager confirmed that the company will not abandon the smartphone business. Moreover, Huawei will rise to the top of this market. The company will not only be able to design and manufacture, but also become a leader.
The priorities of the company are smart homes, cars, and smartphones. HarmonyOS is the proprietary operating system will allow Huawei to build an ecosystem and make homes smart. The company, of course, is not going to produce the cars themselves; but it will supply its smart systems to them.