The LATAM smartphone market grew by less than 1% in Q3 2021, despite it getting increasingly saturated with new players. In the last year alone, at least five different new brands entered the market when growth was held due to the ongoing global component shortages.
samsung continues to lead the market. However, things from the company's perspective did not look as good as its market share reached the lowest in the previous seven quarters.
For this reason, motorola who holds the number two spot managed to narrow the gap. Motorola is improving its product availability in the region and is currently leading the Mexican market at the same time that is improving its position in Argentina and Brazil.
However, even Motorola doesn't remain unchallenged as xiaomi that currently ranks third is also improving its hold on the LATAM smartphone market. The company's shipments almost doubled. Xiaomi is a close leader in Colombia and a strong second player in Chile and Peru and aims to become the leader in these three countries.
zte ranks fourth in Latin Market and has almost doubled its volume, with Mexico being its biggest market. It is also focusing on growing in Colombia and Peru in the operator channel.
oppo has continued to stay aggressive in Mexico and has now expanded to Colombia. The company still needs to work on brand recognition in the latter, so it might take longer to make an impact.
OPPO is followed by apple and vivo. Apple saw its sales volume decrease due to seasonality, as the iphone 13 was launched only in October in most of LATAM.
The “others” category, was impacted once again by the ongoing semiconductor shortages.