Threads is a social media platform built by Instagram’s parent company, Meta. It is a text-based platform that functions a lot like Twitter. Users primarily post text-based messages, or “threads,” that are limited to 500 characters each. You can tag specific users in a thread by using the @ symbol in front of their username. Threads is available for Instagram users with an iPhone or Android device¹.
Threads has already reached 100 million users by July 10th, just four days after its launch. It is described as a “new, separate space for real-time updates and public conversations”, aiming to “take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas”.
According to Chris Ferris, vice president of digital strategy at Pierpont Communications, a public relations and marketing firm headquartered in Houston, Threads appears to be less toxic than Twitter³.
Threads is not aiming for what originally made Twitter special. It’s jumping ahead to the product that gave us President Trump².
Threads has the potential to cause real problems for Twitter as it offers a new way for people to communicate online. It is also seen as an opportunity for Meta to benefit from higher user engagement levels³.
One of the advantages of Threads is that it appears to be less toxic than Twitter. This could be due to the fact that Threads is still new and has not yet been overrun by trolls and bots. Another advantage of Threads is that it allows users to tag specific users in a thread by using the @ symbol in front of their username.
One disadvantage of Threads is that it is only available for Instagram users with an iPhone or Android device¹. This means that people who do not use Instagram or who do not have an iPhone or Android device will not be able to use Threads. Another disadvantage of Threads is that it may not be able to compete with Twitter in terms of user engagement levels³.
In conclusion, Threads is a new social media platform built by Instagram’s parent company, Meta. It functions a lot like Twitter but offers some unique features such as the ability to tag specific users in a thread by using the @ symbol in front of their username. While Threads has already reached 100 million users by July 10th, just four days after its launch, it remains to be seen whether it will be able to compete with Twitter in terms of user engagement levels. However, Threads has the potential to cause real problems for Twitter as it offers a new way for people to communicate online.
